{"id":1832,"date":"2016-02-10T09:49:18","date_gmt":"2016-02-10T09:49:18","guid":{"rendered":"http:\/\/setramoperadorlogisticomultimodal.com\/?p=1832"},"modified":"2016-02-10T09:49:18","modified_gmt":"2016-02-10T09:49:18","slug":"the-race-for-the-autonomous-car-manufactured-in-series-ends-by-2020","status":"publish","type":"post","link":"https:\/\/www.setram.com\/en\/the-race-for-the-autonomous-car-manufactured-in-series-ends-by-2020\/","title":{"rendered":"The race for the autonomous car, manufactured in series, ends by 2020"},"content":{"rendered":"<p>[youtube https:\/\/www.youtube.com\/watch?v=_aPlodLqlWM]<\/p>\n<p>[youtube https:\/\/www.youtube.com\/watch?v=xYqtu39d3CU]<\/p>\n<p>[youtube https:\/\/www.youtube.com\/watch?v=tiwVMrTLUWg]<\/p>\n<p>[youtube https:\/\/www.youtube.com\/watch?v=3yCAZWdqX_Y]<\/p>\n<p>[youtube https:\/\/www.youtube.com\/watch?v=XzGLA_teT2k]<\/p>\n<p>[youtube https:\/\/www.youtube.com\/watch?v=GJk47yFgpE4]<\/p>\n<p style=\"text-align:justify;\"><em><strong><span style=\"color:#000000;\">The following is an analysis of the autonomous car, <a style=\"color:#000000;\" href=\"http:\/\/www.autonews.com\/article\/20160208\/BLOG15\/160209931\">published by Automotive News Europe<\/a><\/span><\/strong><\/em><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Are battery-powered electric vehicles a viable business case not only for the automakers that will sell them but also for the people who will buy them? Is autonomous driving science fiction or a reality that is closer than we expect? Will these changes result in a new form of on-demand individual mobility that forces automakers to restructure their sales and production operations and causes customers to reassess their views on car ownership?<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">All these questions could be answered very soon if a futuristic environment that Morgan Stanley Managing Director Adam Jonas calls &#8220;Autopia&#8221; becomes a reality. Jonas shared his vision at the Automotive News World Congress in Detroit last month, and let\u2019s just say that he didn\u2019t paint a very pretty picture for traditional automakers.<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Jonas said newcomers &#8212; such as Google and Apple &#8212; are just as smart and better funded than their potential rivals from the automotive field. Even more important: these companies see the business differently. Here\u2019s an example of how different the views are. Automakers see the global market as 80 million vehicles sold at an average price of $19,000, resulting in sales of $1.5 trillion. Silicon Valley\u2019s sees a global market where 10 trillion miles will be driven a year at $1 a mile resulting in $10 trillion in revenue.<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">To put this into perspective, $10 trillion is equivalent to about 14 percent of the global economy, Jonas said. Noting that 10 trillion miles is 1.6 light years, Jonas quipped, \u201cIt\u2019s an astronomical business\u201d that will only get bigger, making it too big to resist for business-savvy newcomers with deep pockets.<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Jonas\u2019 scenario makes it a lot easier to understand why CEOs such as Ford\u2019s Mark Fields and Daimler\u2019s Dieter Zetsche are already pushing their companies to become \u201cmobility leaders\u201d rather than just automakers. Historically, change has happened slowly in this industry, which has spent more than a century building, selling and servicing vehicles. There appears, however, to be a need to speed up this move because of the massive amount of potential cash out there.<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Using Toyota as an example Jonas said the world\u2019s largest automaker has a global market share of about 13 percent on annual sales of 10 million vehicles. From that Toyota generates $230 billion in revenue. Meanwhile, a car-sharing company that captures a mere 1.5 percent market share of those 10 trillion miles traveled annually and charges customers $1.5 a mile would have $225 billion in yearly revenue.<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">In the past, the enormous capital cost to enter the automotive sector kept companies away. Today, the price to join the competition is more manageable, Jonas said, because of two emerging trends: the move to shared ownership of vehicles and the forthcoming arrival of autonomous vehicles, which won\u2019t require drivers.<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Jonas also sees electric vehicles benefiting from the new business models. \u201cDriving 10,000 miles a year in an EV means it would take 28.5 years to break even,\u201d on the investment in the car, Jonas said. \u201cBut if a shared EV is used six hours a day, it drives 60,000 miles a year and that\u2019s a 4.6-year payback. Now I\u2019ve got a business.\u201d<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">Jonas said traditional automaker executives \u201call say the same thing, that \u2018we\u2019re going to lead\u2019 \u201d the industry transition. He thinks the industry is well prepared for autonomous vehicles &#8212; but not for a significant change in individual ownership patterns. \u201cAutomakers have capital, they have smart people,\u201d he said. \u201cBut it might require out-of-the-box thinking to make the transition.\u201d\u00a0<\/span><span style=\"color:#000000;\">Fiat Chrysler Automobiles CEO Sergio Marchionne does not see a bright future for car sharing, nevertheless, he fears that a Jonas-like Autopia would severely damage traditional automakers.<\/span><\/p>\n<p style=\"text-align:justify;\"><span style=\"color:#000000;\">\u201cIf we all think that car sharing is going to become the way in which people will utilize transportation &#8211;which I don\u2019t think is the case &#8212; it\u2019s going to have a drastic impact on production,\u201d Marchionne said on the sidelines of the Detroit auto show last month. In his view, such as change would result in a massive, disruptive restructuring of the auto industry. \u201cThis,\u201d he said, \u201cis not painless.\u201d\u00a0<\/span><i><span style=\"color:#000000;\">You can reach <strong>Luca Ciferri<\/strong> at <a style=\"color:#000000;\" href=\"mailto:lciferri@crain.com\"><strong>lciferri@crain.com<\/strong><\/a><\/span>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See here videos of the most advanced autonomous cars. Both traditional manufacturers: Mercedes Benz, Volvo, Kia, Tesla. As the concepts of technology giants Google and Apple. The race to mass-produce the autonomous car ends or begins in 2020.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[206,2064],"tags":[2059,2060,691,2061,96,2062,697,2063,1180,131,27,1768,169,2065],"class_list":["post-1832","post","type-post","status-publish","format-standard","hentry","category-actualidad-automovil-industria-sector","category-the-race-for-the-autonomous-car","tag-2059","tag-analysis-autonomous-car","tag-apple","tag-auotonomous-car","tag-automotive-logistics","tag-automotive-news-europe","tag-google","tag-kia","tag-mercedes-benz","tag-multimodal-logistic-operator","tag-setram","tag-tesla","tag-transport-of-vehicles","tag-volvo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The race for the autonomous car, manufactured in series, ends by 2020 - Log\u00edstica Automoci\u00f3n &amp; Campas Veh\u00edculos | SETRAM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.setram.com\/en\/the-race-for-the-autonomous-car-manufactured-in-series-ends-by-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The race for the autonomous car, manufactured in series, ends by 2020 - Log\u00edstica Automoci\u00f3n &amp; Campas Veh\u00edculos | SETRAM\" \/>\n<meta property=\"og:description\" content=\"See here videos of the most advanced autonomous cars. 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