El consumidor prioriza la experiencia digital y los servicios conectados frente al tipo de propulsión
Más allá del debate entre combustión, electrificación o híbridos, los consumidores sitúan cada vez con mayor claridad la tecnología, la conectividad y la experiencia digital como factores determinantes a la hora de elegir un vehículo. Así lo constata el Global Automotive Consumer Study 2026, elaborado por Deloitte a partir de encuestas a más de 28.000 consumidores en 27 mercados internacionales.
Deloitte defines the next challenges for the automotive industry until 2030
After nearly a decade of unprecedented growth, the automotive industry may soon encounter a plateau. As disruption in the industry unfolds, automotive suppliers must develop innovative growth strategies to thrive in a completely new environment. There will be significant challenges ahead as traditional revenues for suppliers are at risk; however, there are also new opportunities that may significantly outweigh the risks that suppliers can take advantage of during this growth slowdown.